Enhancing the Patient Experience with Personalized Virtual Care

Healthcare is undergoing a massive transformation, pressuring practices to drastically enhance patient care while protecting their bottom line. Practices are grappling with the rise of Medicare patients, shifts in patient expectations, administrative burden, referral management challenges, and more. On top of it all, patients are more engaged than ever in their care journey, desiring transparency, personalization, and convenience. 

To overcome these challenges, practices need to provide better care without breaking the bank or placing additional tasks on providers. That’s where we step in with a patient-centered virtual care model that blends technology with a human touch.

In this blog, we’ll break down the challenges practices face, what today’s patients expect, and how our virtual care program is changing the game. 

The Challenge: Navigating Disruption in Healthcare

Healthcare today is in a state of disruption. Patients are taking a more active role in their care—seeking personalized experiences, carefully choosing their providers, and expecting consistent and meaningful touchpoints throughout their journey. According to a recent McKinsey study, 71% of consumers expect personalized interactions when it comes to managing their health. Providing patient-centered care is now essential to attracting and retaining patients. 

At the same time, practices are feeling the squeeze of thinly stretched budgets, decreasing reimbursements, and the need to do more with less. Specialty practices, in particular, are facing immense pressure. They need solutions to keep patients engaged and on track between in-person appointments without overburdening their providers. 

Telehealth and virtual care have emerged as lifelines to overcome these challenges. We understand the pressure practices face and have designed our MyCare Program to integrate seamlessly into your practice. Our solutions include high-touch virtual care coordinators, remote patient monitoring, and patient education tools that not only enhance efficiency but create an extended care experience that patients value. With MetaPhy, your patients receive personalized support between visits to better manage their chronic conditions without putting extra work on your providers. 

How Virtual Care Supports Providers and Patients

Virtual care is no longer a nice-to-have—it’s quickly becoming essential for providers and patients. According to the 2024 Doximity State of Telemedicine Report, 83% of physicians who use telehealth would like it to be a permanent part of their practice, citing benefits such as improved continuity of care and enhanced patient satisfaction. This underscores the critical role virtual care plays in meeting patient expectations. 

Telehealth provides patients with a more accessible and convenient care experience, while providers gain efficiency through streamlined workflows and better patient outcomes. With MetaPhy’s MyCare Program, providers and patients gain access to a suite of virtual tools that tackle common pain points such as:

• Improving access and continuity of care

• Reducing administrative load

• Enhancing patient engagement and satisfaction

• Improving care coordination

What Today’s Patients Expect: Personalized Care

Studies show today’s patients expect a convenient and empathetic healthcare experience supported by technology. A survey conducted by The Harris Pool found nearly 7 out of 10 Americans would consider switching to another provider that offers more appealing services, and roughly 8 in 10 cited that they would like to use technology when managing their healthcare experience. 

Patients are savvier and more selective than ever. They’re not just choosing providers based on proximity. Reviews, quality of communication, and ongoing support are all factors in their decision to choose and stay with a provider. Rising out-of-pocket costs mean they expect value from every interaction and more touchpoints between visits. 

To retain patients, providers need to consistently exceed these expectations. We make this possible with our virtual care services that offer:

• More convenient access to care through virtual check-ins and digital communication

• Clear, transparent communication that patients can understand

• Personalized, long-term support for managing chronic conditions

This approach surpasses patient expectations, helping practices build loyalty, improve outcomes, and stay ahead in the competitive healthcare landscape.

The Importance of Balancing Technology with a Human Touch

As practices race to digitalize healthcare, the balance between AI and human interaction can be overlooked. While AI and digital tools offer efficiency and data-driven insights, they can’t replace human connection. Patients want empathy and support from highly trained and engaged practice staff, not from AI.

That’s why we believe the most effective strategy for virtual care is balancing the power of digital tools with the human touch of personal, one-on-one interactions with practitioners. Our care coordinators provide regular check-ins, medication management, and seamless coordination with healthcare professionals to ensure patients receive personalized support.

This balanced approach is especially vital for patients with chronic conditions, who need more than checklists and in-person appointments. They need consistent guidance and support to stay on track and avoid complications. 

How Practices Can Exceed Patient Expectations Without Breaking Budgets

With so many virtual care tools, platforms, and services available, it can be hard for practices to identify what will provide the most cost-effective, long-term value that meets patient needs. Many companies lead with technology and offer services as an afterthought. That’s where MetaPhy sets itself apart as a services-first organization that uses technology to enhance human care. We understand the day-to-day needs of practices and patients and have designed efficient, cost-effective, and patient-centered solutions.

Build Stronger Patient Relationships with Personalized Virtual Care

As the healthcare industry continues to evolve, practices must find ways to deliver more value to their patients with fewer resources and time, all while improving outcomes. We offer a smart, scalable solution to this challenge.

Our MyCare Program helps practices extend their reach between visits, reduce administrative burden, and improve the patient experience. Unlike tech vendors, we bring a service-oriented approach backed by clinical expertise and built to keep patients engaged and on track. 

If your practice is looking for a partner to deliver more value to patients and support your providers with personalized virtual care, our team is ready to help.

Learn more about MetaPhy’s MyCare Program and how it can support your practice.